AI and the Voiceover Industry: A Guide for Voice Actors
AI is here, and it's not going anywhere. While this technological advancement has the potential to revolutionize many industries, it's also causing concern among voice actors. But is AI truly a threat to the voiceover industry?
Disruption, Not Destruction
Rather than destroying the industry, AI is disrupting it. This disruption is similar to the shifts we've seen in other media: streaming over traditional television, cable over network TV, TV over radio, and so on. While these shifts can be unsettling, they also present new opportunities.
How Voice Actors Can Adapt
As a voice actor navigating this new landscape, here are some strategies to protect yourself and thrive:
Become a Master Storyteller:
Elevate Your Acting Skills: Invest in theater, film, improv, singing, or stand-up comedy training to develop your ability to convey nuance, emotion, and subtext.
Embrace Your Unique Voice: AI, while powerful, still lacks the unique qualities of a human voice. Leverage your personal style, accent, or vocal range to stand out.
Understand Casting Notices:
Read Carefully: Pay attention to details like payment, usage rights, and any mention of AI or text-to-speech (TTS).
Consult a Legal Expert: Work with an attorney to review contracts and protect your intellectual property.
Join the National Association of Voice Actors (NAVA):
Stay Informed: NAVA provides valuable resources and updates on industry trends, including AI.
Utilize Legal Tools: Explore tools like the AI Rider to safeguard your rights when entering into contracts.
A Word of Caution
Be wary of clients who may misuse your voice or exploit your work through AI. If you suspect any unethical practices, speak up and seek legal advice.
The Future of Voice Acting
While AI presents challenges, it also opens up new avenues for voice actors. By embracing technology, honing your skills, and understanding your rights, you can continue to thrive in this ever-evolving industry.
Have you experienced any negative impacts of AI on your voiceover career? Share your thoughts and experiences in the comments below.
Thanks For Reading!
To learn more about me, hear some samples, or download my demos, just go to www.tomdheere.com.
Tom Dheere is a voice actor with over 25 years of experience narrating just about every type of voiceover you can think of. He also helps other voice talents navigate the voiceover industry as the VO Strategist. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.
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