This is the fourth of five blog entries that will focus on getting your **** together for 2017. Wanna catch up first? Here’s Part 1: Cash Flow, Part 2: Tools, and Part 3: Technique. Next up: Marketing! Ah, marketing. What everyone wants to do well, but almost nobody knows how to do it effectively. Not the big corporations, not the small businesses, not the marketing majors, not me, not you, nobody. Why? Two reasons: Nobody knows what is. It’s one big guessing game. I define

In the past few weeks I’ve gotten some interesting messages from new connections on LinkedIn. One wanted to “swap endorsements” with me. He said he’s been giving endorsements in exchange for getting them. I politely declined his offer and told him I only endorse people I’ve actually worked with. In the invitation another one sent me, he said he had a question. I accepted the invite and asked him what his question was. He replied with what appeared to be a canned response sayi

I love LinkedIn. But it was not meant for voice talents. Well, not exactly. It seems like it’s meant for people who are either looking to get a 9-to-5 job, or who already has a 9-to-5 job. I think that is one of the reasons why we, as voice talent, collectively suck at using it. The other reason is that most voice talents join social media platforms because they think they’re supposed to and slam into it sideways, hoping that some gigs will fall out of it. Don’t get me wrong.