Stop Explaining It. Start Explaining It: Why a Great Voice Is an Explainer Video’s Secret Weapon.

Your Explainer Video is a Car. Is the Voice the Engine or the Squeaky Brakes?

Let's talk about explainer videos. You've got the slick animations, the clever script, the perfectly timed sound effects. But then you drop in a voice that sounds like a clunky robot reading a grocery list. Oof.

Look, you can build the most beautiful car in the world, but if the engine's sputtering, nobody's going anywhere. A great voice isn't just decoration for your explainer video—it's the thing that drives the message home. It connects with your audience on a human level, building trust before they even realize what's happening.

And let's be honest, that trust is everything.

The Problem Isn't the Words; It's How They're Delivered

Most companies spend a ton of money on the visual side of their explainer videos and treat the voice as an afterthought. They either:

• Get someone from accounting to read the script. (No offense to the fine folks in accounting, but they're usually not trained actors.)

• Use a cheap AI voice that sounds like a monotone drone reading a privacy policy.

• Hire a voice actor who's just... phoning it in.

You can have a script that's pure gold, but if the voice is flat, generic, or just plain boring, your audience is going to zone out. And just like that, your entire investment in that video goes down the drain. You've got 90 seconds to convince someone, and a bad voice can lose them in the first five.

What a Great Voice Actually Does for Your Video

A professional voice actor does more than just read a script. They're a storyteller, an advocate for your message, and a human being on the other end of the screen.

They Make Your Complicated Ideas Sound Simple

Got a complex software process? A dense training module? A product with a lot of moving parts? A skilled voice actor can take that technical language and deliver it in a calm, confident, and conversational style. They make it sound like you're just talking to a friend over a cup of coffee, not cramming for a final exam. That's a superpower.

They Build a Connection Instantly

Your voice is your brand's personality. Is your brand warm and reassuring? Professional and authoritative? A little bit quirky? A great voice actor finds that personality and brings it to life. When the voice feels authentic, the viewer feels a connection, and that connection is what drives action—whether it's clicking a link or understanding a new process. I bring that "guy next door who happens to be a professional" vibe, and that's often exactly what an audience needs to lean in and listen.

Ready to Upgrade Your "Engine"?

So, before you finalize that explainer video, think about the voice. Is it an engine that's going to get you where you want to go, or is it the squeaky brakes that make people wince?

If you're ready to make a video that's clear, engaging, and sounds like it was made by a real human being who cares about your message, then let's talk. I'll make sure your explainer video doesn't just explain it—it explains it.

Thanks For Reading!

To learn more about me, hear some samples, or download my demos, just go to www.tomdheere.com.

---

Tom Dheere is a voice actor with over 25 years of experience narrating just about every type of voiceover you can think of. He also helps other voice talents navigate the voiceover industry as the VO Strategist. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.