Voiceovers and My 2019 Goals

Have you written your 2019 goals yet?

As a fun exercise (or at least my voice-geeky idea of fun) I’m going to share mine. FYI dollars I’d like to make and pounds I’d like to lose were redacted. 🙂

To improve my Cash Flow this year, I will:

Earn more than last year

Cover all expenses and savings goals

Stay under budget

Max out Health Savings Account

Invest more in my retirement funds

Book five new clients in New York City

To improve my Tools this year, I will:

Get new business cards (voice talent and coach)

Add an eLearning page to TomDheere.com

Produce one new demo

To improve my Technique this year, I will:

Get more Commercial training

Choose one new genre to develop

To improve my Marketing this year, I will:

Build and execute a campaign to attract NYC -based voice seekers

Watch all remaining Instagram tutorial videos

To improve my Health this year, I will:

Keep my cholesterol level below 200

Lose weight

With each of these 2019 goals comes one or more tasks a.k.a. Actionable Items to help qualify and quantify exactly what I need to do to achieve each of these goals. I take a few of the tasks from each of the five categories above and put them into my Monthly Action Plan so I can develop every area of my voiceover business every month.

TIP OF THE WEEK

Remember, vague goals will give you vague results. Specific goals will give you specific results. Figure out exactly what success looks like for you in 2019 and walk it backwards. How much money do you realistically think you can make, spend, and save? How many conferences can you afford to attend? What improvements do you need to make to your recording space? Do your research, ask thoughtful questions, and feel free to book a free 15-minute consult to discuss your 2019 goals. I’m here to help. 🙂

NEWS AND NOTES

Sunday, January 20th @2PM EST: I will be teaching a Marketing 101 webinar courtesy of the Mid-Atlantic Voiceover organization and its intrepid leader, Val Kelly. If you’re a paying MAVO member, it’s free! Non-members pay $50.

Thursday, January 24th @8PM EST: My next Marketing 201 webinar will be “The Sales Funnel”. We’ll discuss what it is and how to push voice seekers through it.

Thursday, February 7th @8PM EST: My next Business and Money 201 webinar will be “Rates, Negotiating, and Billing”. We’re gonna talk about, well, rates, negotiating, and billing.

SAVE THE DATE Sunday, March 24th @1:30 PM EST: I will be leading a “Managing Your Money” workshop at Arts On Site in NYC. We’ll talk about all things financial as a voiceover business and how to files your taxes in 2019. I will post the link when tickets are available. FYI the VO of NYC donation-based events sell out FAST so when tickets go on sale, don’t dawdle!

March 29-31, 2019: I’m presenting at VO Atlanta 2019! I will be teaching a one-hour “Learning to do eLearning” Breakout Session and a TBD three-hour X-Session. More details to come, but check out the Conference Agenda to see all of the wonderful sessions being offered. Hope to see you there!

HAPPY HAPPYS

Happy Hot Pastrami Sandwich Day and Clean Off Your Desk Day!

QUOTE OF THE WEEK

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Tom Dheere is a 30-year veteran voice actor specializing in corporate narration and commercials. Known as a "street-smart professor," he blends his theater-based training and guy-next-door performance style with mastery over voice over project management .

When he isn’t in the booth, he provides strategic business consulting at VOStrategist.com and produces the comic book Agent 1.22.