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  • Writer's pictureTom Dheere

The Rise of Pay-to-Play Casting Sites in The Voice-Over Industry

As a voice actor, I've noticed a very interesting trend over the past few years.

It seems like direct marketing strategies such as cold/warm emails, follow-up calls, social media posts, blogs, newsletters, and postcards have become far less effective.

And it's all your fault, voice seekers!

What Happened?

It seems that many voiceover clients have moved their casting to pay-to-play sites. It's easier for them to curate a talent roster and post auditions. If I was a voice seeker, I would do that, too!

Why Didn't Anyone Tell Me?!

The voice-over industry has evolved over the years, with more voice seekers using online casting websites to find talent. This has made the process easier and more convenient, with younger voice seekers being more internet-savvy and digital-friendly. As a result, online casting sites are becoming more popular and practical for Millennial and Gen Y voice seekers.

If You're Using Pay-To-Play Sites...

Send a mass email to voice actors in your database letting them know you are now using an online casting site and encouraging them to connect with you there instead of sending individual emails. You could also politely request that they stop emailing you and offer to work with them in the way you prefer. This could help reduce clutter in your inbox and streamline communication. One mass email now could save you thousands of emails clogging your inbox later!

Thanks for reading! To learn more about me, hear some samples, or download my demos, just go to


Tom Dheere is a voice actor with over 25 years of experience narrating just about every type of voiceover you can think of. He also helps other voice talents navigate the voiceover industry as the VO Strategist. When not voicing or talking about voicing, he produces the sci-fi comic book Agent 1.22.


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