The REAL Secrets of Voiceover Marketing

One of my many passions is marketing. I find the whole thing fascinating! You put something out there and pray that people like it & respond to it; ads, events, mailings, even blogs like this here one. Who knows what works? Marketing is all about making a big honkin’ guess, right?

As cute & clever as that may sound, there is a bit more to it than that. I’ve learned that there are three things you have to do to achieve any level of real success with your marketing:

1. Set Specific Goals

2. Spend Money

3. Analyze the Results

For example, last year I decided I wanted to book more Explainer Videos. So I paid my webmaster to update my website (added keywords and a new page with samples), hired an administrative assistant to collect data, and paid for both a postcard mailing and an email campaign. The result? I went from narrating four Explainer Videos in 2011 to 56 in 2012: a 93% increase!

TIP OF THE WEEK

Remember, vague goals will get you vague results. Specific goals will get you specific results. Just deciding “I’m gonna get more voiceover work” without having a plan, a budget, and a means to collect & track data won’t get you far! Having a Facebook, LinkedIn, and Twitter account isn’t enough. That’s social media, which is an important part of your marketing plan, but not the only part.

Some of you may be thinking, “But Tom, I don’t have that kind of money.” To be a successful voice talent is to be a business. All business needs Cash Flow to function. Money needs to go out for money to come in. If you want it badly enough, you need to find a way to make that happen!

QUOTE OF THE WEEK: I couldn’t wait for success, so I went ahead without it. Jonathan Winters

STUFF!: For those of you who enjoy my Quotes of the Week, I never assign specific quotes to blog entries. I just go down the list and add whichever is next. This time I made an exception. We lost the great comedian Jonathon Winters last week. He was a favorite of mine and some of yours as well. That quote was one of many things that inspired me to get out of the corporate rat race and be a full-time voice talent. I got tired of working in thankless jobs, biding my time while I was waiting for that only-happens-in-the-movies “big break”. So thank you Mr. Winters, and thank you friends & family who have supported & encouraged me for so many years!

From Tom Dheere’s apartment, this is Tom Dheere: GKN News…