As a voiceover business, your inner monologue is critical to your success. It effects how you think, train, make money, spend money, and relate to the world.
I bring this up because I (like most of you) spend a fair amount of time (well, too much, actually) on Facebook, particularly in the various voiceover-related Facebook Groups. In the daily deluge of posts, we can see what many think of:
The voiceover industry – “It’s unfair!“
Their fellow voice talent – “Tell me everything I need to know because I don’t feel like looking it up and if you don’t you’re a jerk“
The clients – “None of them pay me enough“
The agents – “If I get one I’ll be a star, right?“
The coaches – “A bunch of scam artists“
and most importantly…
Themselves – “I’m great! I don’t need training!” or “I’m new so I should charge less, right?” or “I don’t have any money but I want to be a successful business”
Posts like this reflect your inner monologue. Your inner monologue has a MASSIVE effect on your voiceover business. Your opinions of how the voiceover industry works (or doesn’t work) as well as your opinions of yourself directly influence your behavior and your bottom line.
TIP OF THE WEEK
How can you improve your inner monologue?
Your inner monologue is partially (or maybe fully) a result of how you were raised as well as the company you keep so this can be hard to change. It certainly won’t happen overnight. I also believe that trying to force-feed yourself gouts of flowery rhetoric and “positive attitude” slogans won’t work either, at least in the long run.
My inner monologue improved through education, experience, failure, wisdom, and the desire to be a contributing member of the voiceover community.
To quote Stephen Covey, the map is not the territory. You need to align your views of the voiceover industry & yourself (your map) to the realities of the voiceovers industry & yourself (the territory) and have the tools to navigate it effectively. That means you need effective training, demos, a business plan, a marketing strategy, and a value system that will set you up for success.
Be kind to yourself, but don’t fool yourself into thinking voiceovers are easy or will be handed to you a silver platter because you have a nice voice. The voieover industry owes you nothing. You are entirely responsible for your career. Take ownership of your career, your words, your thoughts, and your deeds.
NEWS AND NOTES
The fourth quarter is here! Wanna get your ducks in a row for 2019? Go to the shiny new VO Strategist website (www.VOStrategist.com) to book a session with me. Just pick the one that’s right for you:
a free 15-minute consult
a Diagnostic Session
a one-on-session covering business, marketing, genre exploration, or performance
the Mentorship Program for ongoing sessions to develop your voiceover business
Schedule and pay for your sessions via the website. Let’s take your voiceover business to the next level!
Thursday, October 11th @8PM EST: My next Edge Studio Business and Money 201 webinar will be “Time Management”. We’re going to talk about how to keep your voiceover business on track on a daily basis. Click here to sign up.
SOLD OUT Sunday, October 14th @11:30 AM EST: At Arts On site in Manhattan I will be leading the conversation “Marketing For VO”. In this 2-hour in-person-only workshop we will discuss the basics of marketing, branding, the Sales Funnel, and much more! This is a donation-based event. $35 is the suggested donation, but you are free to contribute whatever you want. To get on the waiting list, PM me with the subject line “Add Me!”
Thursday, October 25th @8PM EST: My next Edge Studio Marketing 201 webinar will be “Keeping Clients Coming Back”. We’re going to talk about the real secret to making clients cast you again and again. Click here to sign up.
SOLD OUT Sunday, November 4th @2PM EST: At Soundvine Studios in Manhattan I will lead the workshop “Learning to do eLearning”. To get on the waiting list, PM me with the subject line “Add Me!”
November 9-11: MAVO 2018 is less than two months away! If you’ve already registered and haven’t picked your sessions, watch this video to learn more about what I’ll be teaching:
If you haven’t registered yet, there are still a few tickets left! Click here to sign up.
Sunday, November 18th @2PM EST: At Soundvine Studios in Manhattan I will lead the workshop “Explainer Videos Explained”. Seating is limited to only seven attendees so you’d better sign up fast! Tickets are on sale now! Click here to sign up.
QUOTE OF THE WEEK
From my village to yours; this is Tom Dheere, The H is Silent, but I’m Not.
Tom Dheere is a 20+year veteran of the voice over industry who has narrated thousands of projects for hundreds of clients in over a dozen countries. He is also voiceover business consultant known as the VO Strategist and is currently producing the comic book “Agent 1.22”.